P&G Launches New Line of Antibacterial Cleaning

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"I work in a salon and also have children at home, so for me to be able to clean something and then forget about it for 24 hours is amazing"

CINCINNATI--(BUSINESS WIRE)--Today, P&G announced the launch of Microban 24, a new brand of antibacterial home sanitizing products that keeps surfaces protected against bacteria for 24 hours when used as directed. Not only does Microban 24 kill 99.9% of bacteria on contact, but it also keeps working throughout the day. Microban 24 provides a protective shield that keeps killing bacteria for a full 24 hours, even when the surface is touched or contacted multiple times.

Bacteria can survive on surfaces anywhere from several hours up to several days. In fact, under ideal conditions bacteria can grow and multiply every 20 minutes. The bacteria living on the surface are transferred to people through contact so anything we touch can possibly be a bacteria-contaminated surface. According to a recent survey conducted by The Harris Poll, 84% of Americans believe that their current household antibacterial products provide some level of lasting antibacterial protection beyond the moment of application2. What they don’t know is that many disinfectants allow bacteria to be reintroduced to surfaces after being touched.

“People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria,” said Martin Hettich, VP North America Home Care, P&G. “The antibacterial surface category hasn’t seen a true product innovation in a long time; we want to push beyond the status quo and offer families a new sanitizing product that keeps working around the clock. Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning.”

The power behind Microban 24’s proven technology relies on a unique, multi-layer protective shield that forms wherever you apply it and allow to air dry. This multi-layer shield then activates small amounts of bacterial fighting ingredients over time, providing continuous antibacterial protection for up to 24 hours when used as directed.

“I work in a salon and also have children at home, so for me to be able to clean something and then forget about it for 24 hours is amazing,” said Jennifer G., a consumer from Microban 24’s early test market. “I spray it at night before I go to sleep, and then the next day it’s good for everyone who’s cycling through.”

Microban 24 is available in three different forms: a Sanitizing Spray, a Multi-Purpose Cleaner, and a Bathroom Cleaner in both Fresh Scent and Citrus Scent. The Microban 24 product lineup is now sold at major retailers nationwide as well as online.

To learn more, please visit Microban24.com. Follow Microban 24 on Instagram and Facebook at @Microban24 for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

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Microban 24 provides continuous protection against the Enterobacter aerogenes and Staphylococcus aureus bacteria, for up to 24 hours when used as directed.

INDIANA TAKES ACTION TO ADDRESS NOVEL CORONAVIRUS

The Indiana State Department of Health (ISDH) is leading the state’s efforts to educate Hoosiers about the 2019 novel coronavirus that originated in China, ensuring that the public, healthcare providers and local health departments have the latest information available to keep themselves and their communities healthy.

“There continues to be no confirmed cases of 2019 novel coronavirus in Indiana at this time,” Governor Eric J. Holcomb said.

 “At my direction, the Indiana State Department of Health is working in close coordination with the Centers for Disease Control and Prevention, as well as other federal, state and local partners, to share information and monitor this evolving public health situation. While there is no need for immediate concern, the state will remain on alert to ensure Hoosiers are protected.”

Indiana currently has no suspected cases of novel coronavirus under investigation. One Hoosier who recently traveled to China is on self-quarantine in accordance with Centers for Disease Control and Prevention (CDC) guidelines. That individual is not symptomatic, and all appropriate measures are being taken. No additional information about the individual will be provided due to privacy laws.

State Health Commissioner Kris Box, M.D., FACOG, said information about the novel coronavirus outbreak is changing rapidly and encouraged Hoosiers to check the ISDH website for the most current information.

“We learn something new every day about this illness,” Box said. “While the news reports are concerning, I want to reassure Hoosiers that the majority of the patients under investigation in the U.S. so far have tested negative for novel coronavirus and remind them that seasonal influenza poses a greater health risk at this time.”

Human coronaviruses most commonly spread from an infected person to others through:

• Respiratory droplets released into the air by coughing and sneezing;
• Close personal contact, such as touching or shaking hands;
• Touching an object or surface with the virus on it and then touching your mouth, nose or eyes before washing your hands; and
• Rarely, fecal contamination.

The best way to protect yourself from any respiratory illness, including the flu, is to:

• Wash your hands often with soap and water for at least 20 seconds. If soap and water are not available, use an alcohol-based hand sanitizer.
• Avoid touching your eyes, nose and mouth with unwashed hands.
• Avoid close contact with people who are sick.
• Stay home when you are sick.
• Cover your cough or sneeze with a tissue and then throw the tissue in the trash.
• Clean and disinfect frequently touched objects and surfaces.

If you are a healthcare provider with a patient who is experiencing symptoms of novel coronavirus or an individual who has symptoms and recently traveled to China, please contact the ISDH Epidemiology Resource Center at 317-233-7125 [317-233-1325 after hours] or email epiresource@isdh.in.gov.

Visit the Indiana State Department of Health at www.StateHealth.in.gov or follow us on Twitter at @StateHealthIN and on Facebook at www.facebook.com/StateHealthIN.