Top-Selling MAGA Merchandise Items

Based on recent sales data from major retailers like Amazon, the official Trump Store, and campaign shops, MAGA-themed merchandise (primarily apparel and accessories) has generated massive revenue—over $140 million on Amazon alone from April to September 2024, outpacing competitors by a 5-to-1 margin. While “pics” might refer to pictures or photos, the dominant trend is visual merchandise like hats, shirts, and flags featuring bold Trump imagery and slogans. These items often incorporate iconic photos (e.g., Trump’s mugshot or rally shots) and have exploded in popularity post-2024 election.

Here’s a breakdown of the top sellers, ranked by estimated sales volume and revenue where available. Data draws from e-commerce reports, campaign disclosures, and store listings as of early 2025.

1. Trump Flags (Overall #1 on Amazon)

• Why it’s top-selling: Generated ~$41 million in sales (April–September 2024). Features waving American flags with Trump portraits, “MAGA” embroidery, and patriotic motifs.
• Price range: $15–$50.
• Visual appeal: Large, photorealistic prints of Trump in heroic poses (e.g., fist-raised after the July 2024 rally shooting).
• Availability: Amazon best-seller; also at Walmart and MAGA.com.

2. Red MAGA Hats (Campaign All-Time Best-Seller)

• Why it’s top-selling: Over 2 million shipped since 2023; $22.67 million on Amazon. Official campaign version made in the USA; ubiquitous at rallies.
• Price range: $40–$55.
• Visual appeal: Embroidered gold “MAGA” text on red fabric, often with side-flag patches. Simple, meme-worthy design that’s easy to spot in photos.
• Availability: Official Trump Store and WinRed; variants like “Trump 2028” hats are surging.

3. Black “Dark MAGA” Hats (Elon Musk-Endorsed Hit)

• Why it’s top-selling: $1.6 million in sales since November 2024—nearly double the red hat’s post-election revenue. Boosted by Musk wearing one at rallies.
• Price range: $40.
• Visual appeal: Matte black with white “MAGA” embroidery; edgier, “dark mode” aesthetic for a modern twist.
• Availability: Trump campaign store; sold out multiple times in 2025.

4. Mugshot T-Shirts (Fundraising Phenomenon)

• Why it’s top-selling: Over 36,000 units sold in August 2023 alone, raising $20+ million total. Trump called it “the highest-selling T-shirt in history.”
• Price range: $34.
• Visual appeal: Features Trump’s defiant Fulton County mugshot photo with slogans like “Never Surrender” or “Wanted for President.” High-contrast black-and-white design.
• Availability: Official campaign site; still popular on Etsy and Amazon.

5. MAGA Shirts and Tees (Broad Category Leader)

• Why it’s top-selling: Rounded out Amazon’s top 5 with ~$10–15 million in sales. Includes “Ultra MAGA,” “Trump 2024,” and anti-Biden variants.
• Price range: $25–$40.
• Visual appeal: Graphic prints with Trump rally photos, eagle motifs, or satirical elements (e.g., “Fuck Biden”). Cotton blends for everyday wear.
• Availability: MAGA.com (124+ best-sellers), Walmart, and True Patriot Supply.

Other Notable High-Sellers

• Inauguration Collection (2025): MAGA hats ($48), whiskey glasses with etched Trump seals ($60), and fleece blankets ($200). Launched 168 new items post-election, with the full lineup costing $36,000+ to buy out.
• “Gulf of America” Tees: $24,000 in monthly sales; features cartoon eagles and beachy Trump vibes.
• Global Twist: MAGA hats are Amazon Canada’s #1 clothing item, showing international demand.

These items thrive on viral imagery—Trump’s photos turn merch into cultural icons, driving impulse buys. Sales peaked after key events like the election win and Musk’s endorsements. For official purchases, check TrumpStore.com or WinRed.